Google Shopping Ads & Sponsored Product Campaign Setup – Required

Description

Get your products in front of customers actively searching for automotive parts on Google with professional Google Ads campaign setup from Required.

Whether you sell genuine replacement parts, performance upgrades, styling accessories or detailing products, Google Shopping advertising can help potential customers discover your products and visit your website.

Eligible products can appear in sponsored Google Shopping results, displaying product images, prices, your store name and a direct link to purchase.

Choose Your Package

Option 1 – Performance Max Campaign Setup

9-day delivery

Includes:

• One Google Performance Max (PMax) campaign

• Google Merchant Center product feed integration

• Campaign structure and asset group setup

• Headlines, descriptions and advertising images

• Audience signals to help reach relevant shoppers

• Conversion tracking setup using Google Tag Manager (GTM), Google Analytics 4 (GA4) and Google Ads

• Advertising across eligible Google channels, including Shopping, Search, Display and YouTube

Ideal for businesses starting with Google Ads and looking to promote a focused selection of products.

Option 2 – Two Campaigns Setup

14-day delivery

Includes everything in Option 1, plus a second advertising campaign to provide greater flexibility.

Choose a suitable campaign structure, such as:

• Top Sellers & Remaining Products: Separate campaigns for your best-selling products and wider catalogue.

• Shopping & Search: Combine Performance Max product advertising with a keyword-focused Search campaign.

Ideal for businesses wanting more control over campaign structure and advertising budgets.

How It Works

1. Your products are connected through Google Merchant Center.

2. Campaigns are configured to promote eligible products to relevant shoppers.

3. Customers searching for automotive parts may see your sponsored listings on Google.

4. Conversion tracking helps you measure purchases and assess campaign performance.

Important Information

• No ongoing service fee is included in either package.

• Google Ads advertising spend is paid separately by you directly to Google.

• You choose your daily advertising budget and can adjust or pause it at any time.

• Large product catalogues may benefit from prioritising best-selling or higher-margin products initially.

• Product visibility, placement, traffic and sales are not guaranteed and depend on factors including competition, budget, product eligibility and website performance.

Ready to advertise your products on Google? Choose the package that suits your business and start building your online visibility with Required